Texaco

Hector comes to Life!

Texaco's cartoon schoolboy, Hector is touring Primary Schools across England to promote road safety to young children this winter. Hector, the streetwise face of road safety, has brought road safety to life through animated stories, a website and now with a real life costume character! Each story explains an important road safety message through Hector's 'particularly peculiar imagination', featuring talking telepathic cycle helmets and even a cross, cross-eyed zebra amongst other characters.

PSP and Hector's PR company Good Relations went in to schools to give a memorable lesson on how to stay safe on the roads this winter. PSP helped bring Hector to life with a promotional actor CRB cleared to work with children and experienced at costume work. Hector and Texaco's road safety team provided the children with some fantastic goodies, including spooky bright and reflective 'Ghostly Gowns', to help them be safe on the roads this winter.

Keeping children safe on the roads, especially in the dark winter months, remains an important issue. Last year 3,090 children were killed or seriously injured in road accidents and of those, 1,899 were pedestrians. In total, 121 children died on the roads in 2007. David Frost, Press & PR spokesman for the Local Authority Road Safety Officers' Association (LARSOA), says: "It is vital that we get the 'Be Safe Be Seen' message out to as many children and parents as possible especially as the clocks go back for winter and the nights will be getting darker earlier and children will now be returning home from school in poor lighting conditions. Many people don't realise that because they can see others, this doesn't necessarily mean that they can be seen themselves, We are really pleased to be working with Texaco to help keep children safer on the roads throughout the Autumn and Winter months."

For more information on Hector, visit his super-duper online world at www.hectorshome.com featuring short films, games and a storyboard builder to help children write their own stories.