Orion Publishing

Harlan Coben USB Sampling

PSP worked on this unique sampling campaign for Orion Publishing handing out branded USB’s on lanyards to commuters at key London Underground stations.

The objective of this campaign was to generate awareness of the best selling author Harlan Coben’s new title Hold Tight. Travelling commuters were given a free USB outside stations by our brand ambassadors to coincide with the poster campign. The branded USB’s contained an exciting animation with a link to an online competition to win an iPhone 3G.

We handled the logistical side of this campaign from branded clothing to the distribution of the product.

This form of promotional campaign was a first for any publisher!