Nokia

Comes With Music

PSP supplied musicians to play at 3 Stores Nationwide to promote Nokia's new Comes With Music mobile phone. To vividly illiustrate the fact that you get millions of audio tracks for free with the phone, these musicians acted as human jukeboxes, playing all manner of live music both inside the 3 Stores involved and outside on the streets surrounding them. These animated live performances proved to be a novel way to not only entertain the customers but also to help ensure this brand new mobile music concept got plenty of attention.

PSP supplied staff to cover 21 3 Stores right across the country. All of the musicians were auditioned to ensure a high standard of quality. Nokia branded leaflets were also distibuted that included a competition to win 21 sets of Ticketmaster vouchers worth �100 each for use with all manner of live music and theatre tickets.

Nokia's Comes With Music phone comes with the music content paid for within the original price of the phone. Following a groundbreaking agreement with the four largest record labels, as well as some smaller independent labels, Nokia's Comes With Music gives people a year of unlimited access to over three million songs from the Nokia Music Store catalogue, with the ability to keep all downloaded tracks even after the year is over.