Heinz

Beanz Amnesty

PSP were recently brought in to put together a highly imaginative experiential campaign for HP Foods to encourage the general public to swap other brands of baked beans for Heinz Baked Beanz during their 'Beanz Amnesty' promotion. To ensure impact, we fully wrapped a MPV car in a coating of 'Heinz Beans', created large 'Beanz Amnesty' banners and big bucket style replica Heinz Baked Bean cans in their distinctive livery.

We also supplied and kitted out a brand ambassador team in bright orange 'Beanz Amnesty' branded uniform. PSP fully event managed the campaign and organised the logistical planning.