CBS

London Underground Music

PSP established the Underground Live Music scheme in 2003 with CBS Outdoor and Carling. This innovative marketing scheme brought an official licensed busking scheme to the London Underground tube network and a unique sponsorship opportunity.

We worked closely with Carling to place their brand at the heart of London life. The latest sponsors have been Capital Radio 95.8FM in partnership with The London Paper, which has done yet more to underline the importance of this music event at the heart of the capital city's internationally renowned arts and culture.

PSP event managed the scheme and the 400 officially licensed musicians who play over 1,500 branded pitches every week.