Boursin

Sampling Campaign

Working hand in hand with Unilever Foods' PR company KTB, we were asked to supply Fluent French speaking brand ambassadors to hand out free samples of their new flavour Boursin bite sized cheese. This innovative approach was aimed at targeting families out and about over the summer months. Summer fairs and open air concerts were particularly targeted such as Kew Gardens series of Summer Swing concerts.

The promotion staff were dressed appropriately in stereotypical French style and had French scripts prepared for them to add a truly Gallic flavour to the picnic style atmosphere. Careful planning was required to move the team and large amounts of perishable stock around the various locations.